People who apply for financial assistance in case of unexpected expenses for sure count on some perks. In fact, more than half of clients prefer the same agency for a payday loan. The MFOs themselves claim that this figure is even higher: the share of clients loyal to a particular MFO can be up to 70-90%.
It’s only the beginning! The microcredit market is booming and, according to some experts, will dynamically develop until 2020. All thanks to the active promotion of the service through social media, radio, and TV as well as successful stories of the customers.
Reasons for Loyalty
- In what cases can a person be called a loyal one? If he/she has applied to the same organization twice or became a regular customer.
- Why does the client choose only one lender? The terms of service in this company are the most suitable.
How Online Services Turn Users into Regular Clients
MFOs use banks’ drawbacks to their advantage by offering the considerable amount and comfortable format of payday loans instead of the conservative and careful approach of the traditional banking sector.
There are several successful strategies:
- Loans to Americans with a bad bank credit history in past.
- Increases in the size of a possible loan and reduces in the interest rate.
- Personal manager for consultancy.
- Several payday loans with different terms.
- Extra days with no interests in case of missing pay-off schedule.
- Discount programs with shops, hotels, and even airlines.
The reasons to become a loyal client according to analysts are as follows:
- The experience of compatriots. Do your friends, relatives and acquaintances constantly use the services of the same online platform? Surely, choosing where to turn for financial help, you will consider their experience. The logic is simple: if others were satisfied lenders, it means you can trust the MFO.
- According to the statistics, the larger the MFo is, the more faithful the borrowers are to it.
- Independent verification of alternative lending services. Once you have applied for a loan through a website or a branch, you have received own vision of the quality, simplicity, and speed of obtaining a loan. If there was no negative record, then the client concludes that it is possible and necessary to work with this firm in the future.
If you are completely sure that such cooperation is beneficial for you, welcome to the privileged club! Numerous promotions, help to low-income groups of the population and customers with a damaged credit history are only some benefits of loyalty programs. Qualified staff will professionally assist you in solving your monetary issues quickly and easily.